The Road Safety Authority (RSA) has launched a new TV ad to extend its Time-to-Talk campaign.
The new TV ad makes people consider what it would be like to lose a loved one in a road collision and appeals to family members and friends alike to �Chat to your loved ones about unsafe driving today. So you don�t lose them tomorrow�.
The new campaign aims to address the rising number of fatalities on Irish roads by encouraging people to have life-saving conversations with loved ones about their unsafe driving behaviours.
The ad creative depicts a scenario from the viewpoint of a chief mourner at a funeral, with a young man�s photo sitting on top of a coffin. It closes with a mother stopping the young man, her son, to say something, but then decides not to, and he walks out the door.
The campaign is also a call to action to change their driving behaviours to save lives.
Sarah O�Connor, Director of Partnerships and External Affairs at the RSA said: �Our Time-to-Talk campaign was launched in May and was developed as a result of focus group insights that highlighted how young people listen to and value what their family and friends say.
Having those conversations can be lifesaving and it is vital that we speak to loved ones if their driving behaviours are unsafe. This is an emotional and hard-hitting tv ad that highlights what can happen if we don�t speak up. We hope it encourages more of us to talk about dangerous driving behaviours such as speeding, drink or drug driving, using a mobile phone behind the wheel, or not wearing a seat belt, and ultimately save lives.
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