A prominent Cork-based hospitality operator has announced a strategic rebrand and structural evolution, signalling a new phase of growth and consolidation within Ireland’s regional tourism sector.
Formerly known as The Blue Haven Collection, the business will now operate as The Kinsale Collective, reflecting what management describes as a more unified and forward-looking vision for its expanding portfolio.
The group owns and manages a number of high-profile properties across County Cork. Under the new identity, The Kinsale Collective will encompass The Blue Haven Hotel, The Old Bank Townhouse, Hamlets Bar and the Michelin Guide–recognised Rare Restaurant in Kinsale.
The portfolio also includes The Schull Harbour Hotel and Deep Blue Leisure Centre in Schull, alongside Kiely’s.
The rebrand follows a €10 million-plus management buyout led by Ciaran Fitzgerald, Managing Director of The Kinsale Collective, marking a significant milestone in the company’s development and ownership structure.
Speaking on the transition, Fitzgerald said the new identity better reflects how the business now operates. “This marks an important step forward for the business. The Kinsale Collective reflects how we are now operating — as a group of distinct properties with a shared vision and clear direction for the future,” he said.
He added that the focus will remain on strengthening existing assets while pursuing measured growth. “We’re focused on building on the strength of what’s already here while continuing to evolve and grow the business in a considered way.”
The move comes amid sustained demand for premium regional hospitality experiences, with operators increasingly seeking to differentiate through brand cohesion and diversified offerings. Industry observers note that repositioning under a single, clearly defined group identity can enhance operational efficiency, marketing reach and long-term investment appeal.
With its mix of boutique accommodation, food-led venues and leisure facilities, The Kinsale Collective is positioning itself to capitalise on both domestic tourism and international visitor growth, particularly in coastal destinations such as Kinsale and West Cork.
